Brahim's is looking forward for UAE markets and regional markets
By: Muin Abdul Majid
DUBAI, 25 Feb (Bernama) -- Dewina Food Industries Sdn Bhd, the manufacturer of food with the brand, "Brahim's", recently is seeking opportunities in UAE and gradually trying to market the products in other gulf countries and African continent.
The company feels that this the suitable time to penetrate the market in the gulf region, said Mohammad Fazil Othman, the marketing manager of Dewina Trading Enterprise, who took part in the food and beverages exhibition of Gulfood in 2009.
"We are also searching for suitable business partners to be the suppliers of our products in Dubai, Gulf countries, North Africa and other parts of Africa," he further said to Bernama.
Mohammad Fazil too said that Dewina Trading is trying to penetrate the market and saying that it will be no problem for them if the customers wanted to make small purchase of the products of Brahim's brand.
"Say that if a customer made a purchase of 200 carton, that is considered as good enough. But, we will be more than glad if they purchase a contenna or more than that.
He said that, "The important step for us is to get the way into the market in the region."Langkah paling penting bagi kita ialah mendapatkan kemasukan ke pasaran ini," kata beliau di sini.
Mohamad Fazil said that Dubai and UAE is the ideal places for them to start business because most of the Gulf countries fully depend on foreign work force and those people have not enough time to cook for themselves.
"Many of them had brought their wives or their family. The goods here could be quite expensive. That is the reason that we feel there is a special market place for our products." He also said that Brahim's products will be introduced in the form of gravy heated and ready to be served.
"Brahim's representing a good alternative because our products are delicious and involving the simple preparation and only taking short time to be served. It is very convenient." Mohammad further said.
About 46 companies from Malaysia and Government agencies joined the exhibition and they were supported by the Malaysian Foreign Trade Development Board for Gulfood 2009 which will end tomorrow.