Social media activists are up in arms over plans by the UK's police watchdog for a project with the same name as an existing web initiative.
MyPolice.org was set up in mid-2009 to funnel feedback from victims of crime and others to police forces.
But Her Majesty's Inspectorate of Constabulary (HMIC) has unveiled plans for a project based around a site called Mypolice.org.uk.
The MyPolice.org founders say they may change their name to avoid confusion.
Force feedback
"This came completely out of the blue," said Lauren Currie, one of the founders of MyPolice.org.
Ms Currie said she and co-founder Sarah Drummond have been working on MyPolice.org since the summer of 2009 and were now getting close to launch.
The idea is to use the website as a central point through which to route messages to police forces about the job they are doing. It will also gather information about local issues and pass them on to UK forces.
"We are about giving feedback and we want that to result in change," said Ms Currie. "That's why it's called MyPolice. We are empowering people to make changes and make their voice heard."
"We have a lot of forces itching to be the pilot," she said adding that people were bound to be puzzled by a the HMIC launching a different service with the same name and very similar website.
Confusion was evident even before the HMIC site formally launched.
"It's causing a huge problem," said Ms Currie. Many supporters had got in touch in reaction to media reports about the launch of MyPolice, she said, only to find out that the reports were about the HMIC project.
One disgruntled supporter of MyPolice.org has set up a parody website called MyHMIC.org to collect comments about the clash. Many others have vented their feelings on micro-blogging service Twitter.