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akulion
09-11-2006, 12:01 PM
Front page news (Ontario Metro)
http://metronews.ca/story.aspx?id=8490

Guilt washes away: U of T study
Experiments suggest a scrub eases conscience

If you’re trying to cleanse a guilty conscience, soap and water can do the trick. According to a University of Toronto study published today in the journal Science, washing your hands or showering after impure thoughts or deeds can literally scrub your mind of guilty pangs on a subconscious level.


“We showed that physical cleansing alleviates the upsetting consequences of unethical behaviour and reduces threats to one’s moral self image,” says the study, co-authored by Chen-Bo Zhong, an assistant professor of organizational behaviour at the U of T’s Rotman School of Management.

“Daily hygiene routines such as washing hands, as simple and benign as they may seem, can deliver a powerful antidote to threatened morality,” Zhong writes.

He labelled the phenomenon the “Macbeth Effect”, after Shakespeare’s Lady Macbeth, who famously scrubbed away at that “****ed spot” on her hands after the murder of a king.

Zhong and his team devised a series of four experiments that involved about 165 undergraduate students at Chicago’s Northwestern University.
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lyesh
09-11-2006, 01:07 PM
SubhanAllah! Islam is the best!
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