View Full Version : disgusting billboard advertisment!

06-17-2005, 04:03 PM
Assalamu 'alaikum

I know this applies to us in the UK, I recieved this in an email

PLEASE we have to do something about these sick advertisements put up all over the place, they are so disgusting! I'm sure you must have seen them around..cant really miss them unfortunately! these people have no shame :/

Dear brothers & sisters

There is an extremely distasteful and offensive poster on the billboards at present. I ask you all to take a minute to fill in a complaint form and urge its immediate removal from the streets. It is titled LIVING TV ; The L word and is advertising for a lesbian show.

The image is pornographic and improper for public viewing.

Pls visit

We should know that changing an evil through our actions is incumbant upon us all and to remain silent in the face of jahaliyah, though we may hate it in our hearts, is the least of Iman.

PLease invest a single minute for the betterment of society. These complaints are heard.

Jazakhumullahu khairen
I urge all members to take a few mins out of your time to fill the form out InshaAllah.

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06-17-2005, 04:21 PM
As-Salaamu 'ALaykum Wa Rahmatullaahi,

Can I fill it out even though I do not live in the UK?
If not, someone give me a fake address. :)

Wa'Alaykum As-Salaam Wa Rahmatullaahi Wa Barakaatuh.

06-22-2005, 12:19 PM
Assalamu 'alaikum

For those that have not already done so, please take 2 mins to fill the form on the site InshaAllah.

I recieved a letter from them today informing me that they will take the complaint seriously.

wasalamu 'alaikum

06-22-2005, 02:14 PM
ok im filling it out but ive not seen this advertisement ??? anyhow ill just make up i saw it last week???

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06-22-2005, 11:12 PM
Asalamu Alaikum

I saw it a couple of days ago after hearing from people who were disgusted by it on another forum. Saw it again today.

To be frank, it's an awesome concept. Greatly done.

Ibn Syed
06-23-2005, 04:09 AM
Uhh, what happened to your username bro? Far7an?? Isn't it supposed to be Farhan??

06-23-2005, 11:54 AM
Lol Abdul your a joker :p I havn't seen the advert :confused: and I think people making a fuss about it will just bring more attention to it, p.s. where's the nearest advert in town!?

06-23-2005, 05:25 PM
If not, someone give me a fake address.
ok im filling it out but ive not seen this advertisement
Can you jump onto a hot fire while your at it, since you display wonderful talents of dishonesty and blind self sense of morality. (And I thought only sheep went bahhhh).......

06-23-2005, 05:32 PM
Could someone please PM me some sort of description about what exactly the advert contained? Root's right, it's wrong to just blindly complain without knowing precisely what you're complaining about.

06-23-2005, 06:32 PM
Yeh somone please PM for the same reason as Bilal ;)

06-24-2005, 02:38 PM
Why is it than whenever we avoid something that opposes moral values, we are suddenly "phobic" for that thing

I really don't know that myself. often I am accused of being an "Islamaphobic" because I challenge & debate Islamic issues. I personally use the word "Primatephobic" when discussing evolution with creationists. & I am also called "homophobic" when I debate if their actually is a difference between a lesbian/homosexual & a child molester at the point that the thoughts they first encounter are no different from a child molester before mutual consent is agreed as I acknowledge mutual consent cannot be reached with a child. To me everything homosexuals claim then so to does a child molester except with the absence of dual consent. When you disagree with main stream opinion, the the mainstream label you phobic is some way

We are all labelled with it at some point and labelers on the other.

It don't bother me.



06-24-2005, 05:52 PM
Asalamu Alaikum

If you read the outcomes of previous complaints, then at least it shows that they realise people like us dislike such things and might think twice the next time they put something up in a Muslim area.
When you say 'they', who exactly are you referring to? The ASA?

06-24-2005, 11:32 PM
Wa Alaykum Assalaam

Yes I am referring to ASA. Here is an example:

Religious offence is the predominant theme in complaints to the advertising regulators

The ASA’s Annual Report for 2004 reveals the most complained about advertisements for 2004. Reflecting its new responsibility for broadcast advertising, two top ten lists of most complained about ads have been published - one of non-broadcast advertisements; the other for broadcast commercials. All of the ads featured in the broadcast listing attracted complaints to the previous broadcast advertising regulator, Ofcom.

Religious offence was a predominant theme in the complaints received by the regulators. The two most complained about non-broadcast advertisements - a Channel 4 poster for the programme Shameless (which depicted a drunken family scene styled on the Leonardo Da Vinci painting of the Last Supper and attracted 264 complaints) and a poster by Schering Health Care Ltd (advertising the morning-after pill, Levonelle, beneath the headline “Immaculate Conception” and drawing 183 objections) – and the second most complained about broadcast commercial – for Mr Kipling cakes (806 complaints about a nativity play which featured a real-life birth) attracted 25% of the all the complaints sent about the ads featured in both the top ten lists. The ads had attracted complaints that they mocked elements central to the Christian faith. Of these three, complaints about both the Mr Kipling commercial and the Levonelle poster were upheld.


The ASA receives many complaints about the way men and women are portrayed in non-broadcast advertising. It has to steer a course between companies' freedom to advertise their products and services and whether they are likely to cause serious or widespread offence. The ASA commissions research to assess how offended people may be about men and women being portrayed as sex objects, as well as other factors such as the extent to which women may be portrayed as needing to look slim and attractive. In addition, we hold an annual Consumer Conference, which also tests public opinion on this issue.

About 20% of all of the complaints received by the ASA are about advertisements that have caused offence. Judging these complaints is a delicate task, and the ASA interprets the British Code of Advertising, Sales Promotion and Direct Marketing, which states that advertisements should not cause serious or widespread offence, and that special care should be taken not to offend on the grounds of race, religion, sex, sexual orientation or disability. A lot will depend on the medium used and the context of any particular advertisement, and the ASA conducts regular research to gauge public opinion on these issues.

I came across a section of the site showing previous complaints and the actions that ASA had taken...I couldn't find it again so I just found other relevant parts instead.

06-24-2005, 11:46 PM
i dont think i hav to fil it out since i dnt liv in the UK

06-25-2005, 12:13 AM
Asalamu Alaikum

Brother, if I may, can I just correct you on one thing?

When you say "that they realise people like us dislike such things and might think twice the next time they put something up", it is in actual fact not they.

The people who put it up, are advertising firms (I think.) All the ASA do, is set regulations. Now, this particular advert, had followed the regulations. Thinking of how today's society is, there is nothing wrong people see in that advert. I myself thought it was a very clever concept, and yes, haraam also.

Anyway, in this case, the reaction from a certain part of the community was negative, and so by complaining, the ASA can scrap the advert. They don't however put up adverts like you was trying to imply earlier. Standards are set by the Ofcom and the ASA together. The Ofcom is more UK based.

You might also be interested to know, that some firms make these adverts knowing fully well, that even a days exposure of the campaign to the gereral public will be a big benefit to them. Thereafter, once they are taken down after a day and have been fined, they won't care, as the profit from the adverts being shown for a day or so, will be far greater.

There you are, some extra knowledge for you.

Insha Allah I will soon be in the advertising industry too, and I will help try and make better standards so that my Muslim brothers and sisters do not get exposed to such things by adverts by

06-25-2005, 06:38 PM
It's very useful to get a view from someone who knows lots about the heart of the discussion, thankyou Abdul

06-26-2005, 11:27 AM
Wa Alaykum Assalaam,

Jazakallah Khayr brother Abdul for that, I think I might have got a bit confused. Nevertheless, if the ASA get complaints from us, then it might force them to re-consider their regulations and hence the firms who put up such advertisements might not have the right to do so in future.

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