An employment tribunal rejected a religious discrimination claim by a British Muslim salesman who was offended when his company offered alcohol as performance reward.

Imran Khan, 25, from Bristol, had told the tribunal that he doesn’t believe wine is a reward, because, as a Muslim, he cannot drink alcohol and was therefore unable to claim the prizes.

Khan, who works for Direct Line Insurance, was among 14 others in the city who were rewarded for sales of pet and household insurance policies.

He sought damages for "hurt feelings" under the Employment Equality (Religion or Belief) Regulations 2003. But the panel chairman, Clive Toomer, rejected his claim.

His team leader, Louise Cummings, said she introduced the incentives as a means of "improving staff morale and performance".

"If I had realized that I had hurt anyone's feelings, then I would have taken steps to rectify that immediately," she said.