simple;
work, school, sports = comfort all the way. Can't function if I'm not comfortable.
weddings (all women of course,hehe) , invitations to friends' house, important event = beauty.
Beauty as in being properly dressed and taking time to see what goes good with what, not dressed to attract attention with shiny shimmery things all over the place.
Men have it so easy, everything they own is pretty much comfortable, and the simplest things can look good (ex; polo and jeans)..unless you're working in some firm and obliged to wear a suit everyday!
Nevertheless...women have abayas. So I guess it goes both ways now that I think of it.lol So i'll vote comfort!