Satellite broadcasts of hit US shows including Desperate Housewives, Late Show With David Letterman and Friends are better at persuading Saudi youth to reject violent jihad than hundreds of millions of dollars worth of US propaganda, informants have told the US embassy in Jeddah.
The shows, which are broadcast uncensored and with Arabic subtitles on the country's MBC4 channel, are being permitted as part of the Saudis' 'war of ideas' against extremist elements. Rotana, a channel part owned by Rupert Murdoch's News Corporation, is also proving popular.
And according to a Wikileaks cable entitled David Letterman: Agent of Influence, they have had a greater influence for good than the US-funded al-Hurra TV news channel.
That channel, which was launched in 2004 after the Iraq invasion, has attempted to win over viewers with such programming as in-depth interviews with US politicians, including former president George Bush.
However it has also run into trouble in the past with local journalists, most notably when it broadcast a call to arms against Israel by Hezbollah.
Diplomats have admitted the lure of US TV shows and films had had a far greater impact thanks to the allure of stars including Eva Longoria and Jennifer Aniston.
'It's still all about the war of ideas here, and the American programming on MBC and Rotana is winning over ordinary Saudis in a way that al-Hurra and other US propaganda ever could,' two Saudi media executives told a US official when they met at a Jeddah branch of Starbucks.
.....The meeting was reportedly called at the behest of Prince Alwaleed bin Talal, who is a billionaire businessman and shareholder in News Corporation. The SRMG media group, which is partly owned by bin Talal and also owns al-Eqtisadiah, also bid for a contract to publish the International Herald Tribune uncensored in Saudi Arabia, according to the cable.
i dunno if this is appropriate - but will add it for educational value:
IN THE ABOVE POST (TRAGIC TYPOS) HE SAID HE WILL SPEND WHATEVER MONEY GOD HAS GIVEN HIM TO PROMOTE THE CAUSE OF LADIES IN SAUDI ARABIA......TO "TRAIN" LADIES, AND TO PUT LADIES IN "KEY POSITIONS"
- THOSE NOTES ALSO WENT INTO KEY POSITIONS