Kraft Apologises over Keynsham Cadbury Pledge

[Supreme]

http://news.bbc.co.uk/1/hi/business/8569438.stm

A senior Kraft Foods executive has said he is "terribly sorry" for the firm's earlier pledge to keep open Cadbury's Keynsham plant.

Marc Firestone said the pledge was made in good faith as Kraft expected output to be high enough to sustain the plant. The factory is now being shut down.

Mr Firestone was taking MPs' questions on Kraft's takeover of Cadbury.

He added that he expected no further closures or jobs losses in Cadbury's UK manufacturing for at least two years.

MPs expressed incredulity over Mr Firestone's assertion that Kraft felt it could keep the plant open.

Earlier in the session, Jack Dromey from Unite union said Kraft was "utterly cynical to pretend it could reprieve the plant".

I think this is terrible. I was opposed to the takeover of a British institution by an American giant in the first place, but this is essentially taking the mickey out of British Cadbury workers. Why did Kraft bother to buy it in the first place? Ridiculous.