Muslims launch bus billboards for peace

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One of Britain's oldest established Muslim communities has launched a national doorstep and publicity campaign on London's buses featuring Islamic principles of peace, which is aimed at countering extremism.

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The initiative was launched with a message of 'loyalty, freedom and peace' on 100 buses in Central London today (18 January). Ahmadi Muslims say they will be personally calling on nearly three million households and presenting people with a leaflet that highlights Islam's commitment to 'fundamental values of loyalty, freedom, equality, respect and peace'.
http://www.ekklesia.co.uk/node/11041

Can somebody explain to me who the Ahmadi Muslims are?
 
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