Ameeratul Layl
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Breakfast cereals can contain similar sugar levels to chocolate bars, a consumer group warns.
A high fat and salt content may belie the products' healthy image, Which? researchers claim.
More than three-quarters of the 275 cereals tested by the consumer group had high sugar levels. This rose to 88 per cent of the 52 products specifically aimed at children.
One fifth of all cereals tested had high levels of salt and seven per cent contained high levels of saturated fat.
Asda and Morrisons' Golden Puffs were the worst offenders for sugar at 55g per 100g of the cereal.
Kellogg's Coco Pop Straws had 34g of sugar per 100g - comparable to a two finger Kit Kat. And some puffed wheat cereals had more sugar per 100g than a Toffee Crisp.
Jordan's Crispy Nut Four Combo had the highest fat content at 28.5g per 100g - the same amount per serving as a McDonald's McBacon Roll, Which? said.
Kellogg's All-Bran and Morrisons' Right Balance had the highest amount of salt per suggested portion size.
And Sainsbury's Crunchy Oat Cereal had 20.3g of fat per 100g - nearly as much as the chain's thick pork sausages, Which? said.
Of the cereals aimed at children, the three worst offenders were Quaker Oatso Simple Kids, Kellogg's Coco Pops Straws and Mornflake Pecan and Maple Crisp.
They would all get 'red lights' for sugar content under the Food Standards Agency's new labelling scheme.
Which? researchers surveyed 275 different types and flavours of cereals from leading brands and the UK's four largest supermarket chains.
The group is calling on manufacturers to cut down on salt, saturated fat and sugar in breakfast cereals.
The Association of Cereal Food Manufacturers, which represents Cereal Partners, Dailycer, Jordans, Kellogg's, Morning Foods, Quaker and Weetabix, said its members cut cereals' salt content by an average 33 per cent between 1998 and 2005.
An Asda spokeswoman said: "We have 70 Asda brand cereals ranging from the ultra-healthy ones highlighted in this survey through to sweet treats like Golden Puffs. This gives customers what they consistently ask us for - variety.''
A Sainsbury's spokeswoman said all the store's breakfast cereals were clearly labelled, including the one which had fared badly in the Which? survey.