One thing for sure is to look at the wording of the individual unis mission statement, when you give ur reasons for choosing the course at that uni use the same wording, ie if its academic based, or if its experience based use those wordings. Leeds nursing maybe (not real) "To promote a diverse and culturally rich working environment within the care industry" you then give examples of culture,race, religious exp in your life, and that you wish tifurther develpin these fields when you graduate. Another may say "To further data and research based learning in the care sector", you say, I am interested in new and developing techniques that can be used to further knowledge and practice within the care sector. ...............Hope this helps