It depends on what type of leaflet you are creating, whether its to inform, advise, persuade etc.
A leaflet which informs- the purpose is to provide the reader with information on the topic, using adequate language and other features such as statistical information and diagrams etc.
My brains a bit rusty at the mo, hope that helps though. Ask if you want anymore help
wot else could it be apart from seeking information to attend events/ or be part of the community....i.e the leaflets can bring the community closer my attending the gym/playing footie....