A veiled doll with “Muslim values” is beating the traditional Barbie in Egyptian toy stores.
Fulla, wearing an Islamic headscarf, comes with her own pink prayer rug.
Sales have proved strong in the Middle East since NewBoy Design Studio launched the doll in 2003.
"You have to create a character that parents and children will want to relate to,“ said Fawaz Abidin, the Fulla brand manager.
"She's honest, loving and caring, and she respects her father and mother."
Creators hadn’t yet decided on making an Islamic equivalent to Ken, Barbie's former boyfriend. However, they plan to launch a Doctor Fulla and a teacher Fulla, as both are respected careers for women.
Fulla’s clothes have been modernized for the Egyptian market to include jeans and colorful headscarves that young women wear in Egypt.
Tarek Mohammed, chief salesman at Toys'r'Us in Cairo, said: "Fulla sells better because she is closer to our Arab values - she never reveals a leg or an arm."
Source: BBC
Fulla, wearing an Islamic headscarf, comes with her own pink prayer rug.
Sales have proved strong in the Middle East since NewBoy Design Studio launched the doll in 2003.
"You have to create a character that parents and children will want to relate to,“ said Fawaz Abidin, the Fulla brand manager.
"She's honest, loving and caring, and she respects her father and mother."
Creators hadn’t yet decided on making an Islamic equivalent to Ken, Barbie's former boyfriend. However, they plan to launch a Doctor Fulla and a teacher Fulla, as both are respected careers for women.
Fulla’s clothes have been modernized for the Egyptian market to include jeans and colorful headscarves that young women wear in Egypt.
Tarek Mohammed, chief salesman at Toys'r'Us in Cairo, said: "Fulla sells better because she is closer to our Arab values - she never reveals a leg or an arm."
Source: BBC