I'm starting out producing a meat-free salami-style sausage commercially. Because no animals are harmed in the making of the salami, and it's peacefully produced, I would like to call the product "Salaam." My question is whether calling a food product like this "Salaam" could be offensive to Muslims. If anyone could help me out with this question, it would be most appreciated.
My personal view is that I would not like the names Salaam and salami to be linked with each other (especially as would happen if the product was called Salaami) because for Muslims, 'salaam' is a very beautiful and respected action of greeting one another with God's mercy and blessings. It is also attached to other great meanings. Using it in this way could be construed as demeaning the term or even mocking it. But if there won't be a connection with those terms then as a brand name it may be acceptable.
But another aspect is, as it is an Arabic term, Muslims may assume the product is being made by Muslims and might lend it more trust in terms of being Halal (allowed to eat), so this would be misleading. Although it is meat-free, there are other ingredients they need to look out for.
I hope you can decide on a suitable name for your product and that it is successful.
You may want to target your marketing to vegetarians and therefore use a name that will appeal to vegetarians instead of giving it a name related to Muslims. Muslims don't have to refrain from eating meat so a meatless salami isn't special for them.
personally i believe the best type of endorsement is putting your name to a product... it shows you are proud enough of your product to put your name to it.
Don't do a Harun Yahya and hide behind a veil of anonymity - if your name is Ahmad Idris, call your product "Ahmed Idris' Vegetarian Salami"
same way Captain Birdseye makes fish fingers nom nom nom
Brand names are used as marketing techniques. The name can affect sales and popularity. Ahmad Idrees may not be as effective as Harun Yahya! However, the name is only one part of effective marketing. Sales practices and customer service are also very important. If the name is great but everything else sucks, the brand won't be successful for long.
Brand names are used as marketing techniques. The name can affect sales and popularity. Ahmad Idrees may not be as effective as Harun Yahya! However, the name is only one part of effective marketing. Sales practices and customer service are also very important. If the name is great but everything else sucks, the brand won't be successful for long.
I believe he already knows this - the purpose of his question was to find out if using the word Salaam would be appropriate for a vegetarian line of products - another member already replied in relation to this, my advice was to give his name as an endorsement to his products.
As for marketing, that's down to the budget he can afford, and the strategy he wants to implement.
As for customer service, that hardly has anything to do with a brand name - its to do with service.
First and foremost, I invite sister dianan to Islam.
And its very good of you to ask regarding the matter.
And I agree with what brother Muhammad said, also remember 'Salaam' is also one of Allah's names (see Asma ul Husna) which means peace, tranquility.
Also you could put the question to Scholars well versed in Islamic jurisprudence..visit http://www.ilmhub.com
Imam ash-Shafi`i said:
"Whoever takes knowledge from books loses the regulations."
(man akhadha al-`ilma min al-kutubi Dayya`a al-aHkaama). [Reported by Nawawi in the introduction to "al-Majmu"]
Salami originally is a product forbidden for Muslims, as traditionally it would contain beef, pork, and wine. Certain products, such as sausages, salami, ham, bacon, if they are "imitation" products made from halal meat, or vegetarian, will still be avoided by many Muslims, simply because of the name or product association, it's appearance, the fact that they are highly processed and have other added ingredients not found in fresh meat, and that it imitates an originally and predominantly haram product. A name such as salaam, a word familiar to Muslims, may give the impression that the product has some kind of halal certification, or that it is produced by Muslims who would take care with regards to cross contamination in machinery, utensils etc, and with regards to the halalness of other added ingredients, and thus could be potentially misleading.
Stunningly beautiful adhaan from the Dome of the Rock in Masjid ul Aqsa Download (right click and choose "save target/link as").
This is a clear message for mankind in order that they may be warned thereby, and that they may know that He is only One God, and that those of understanding may take heed (14:52)
Indeed Allah knows, and you know not (16: 74, part)
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