Russia used to be the badboy and there actually was alot of international goodwill towards Chechens and Chechnya during the 90's. For example Bill Clinton and Robin Cook were very critical of Russian actions, especially when Russia was about to storm Grozny in 1999 and labelled everyone still in city from old grannies to young children as terrorists. I kind of believe that if Russia didnt have nukes and was as weak as Serbia was in 1999, they would have been bombed by Nato for their actions in Chechnya.
I guess we will never know if chechens would still be looked as the good or bad, if some chechens would not have resorted into such heroic actions as blowing up civilian airplanes, killing children in schools, taking hospitals full of people as hostages etc etc.
After Beslan school massacre, which was something very very evil, russians are in so good position, they dont even really have to fight propaganda war anymore, those chechens who are defending the child killers of Beslan are doing all their work.
In the end, the climate that allowed and allows all the kidnapping, rape and murder to pass as they have in Chechnya, from mixture of laziness, apathy, uncaring, actions of terrorists who claim to be fighting for islam and/or Chechnya, the fact that Russia is nuclear power and that many countries, christian, muslim, european, asian, profit so greatly from trading with Russia, is certainly very apalling.