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According to http://www.thedailybeast.com/articles/2016/10/01/pentagon-paid-for-fake-al-qaeda-videos.html
The Pentagon gave a controversial U.K. PR firm over half a billion dollars to run a top secret propaganda program in Iraq ...
Bell Pottinger produced reams of material for the Pentagon, some of it going far beyond standard communications work.
Bell Pottinger produced reams of material for the Pentagon, some of it going far beyond standard communications work.
There were three types of media operations commonly used in Iraq at the time, said a military contractor familiar with Bell Pottinger’s work there.
“White is attributed, it says who produced it on the label,” the contractor said. “Grey is unattributed, and black is falsely attributed. These types of black ops, used for tracking who is watching a certain thing, were a pretty standard part of the industry toolkit.”
...
The work consisted of three types of products. The first was television commercials portraying al Qaeda in a negative light. The second was news items which were made to look as if they had been “created by Arabic TV,” Wells said. Bell Pottinger would send teams out to film low-definition video of al Qaeda bombings and then edit it like a piece of news footage. It would be voiced in Arabic and distributed to TV stations across the region, according to Wells.
The American origins of the news items were sometimes kept hidden. Revelations in 2005 that PR contractor the Lincoln Group had helped the Pentagon place articles in Iraqi newspapers, sometimes presented as unbiased news, led to a Department of Defense investigation.
The third and most sensitive program described by Wells was the production of fake al Qaeda propaganda films. He told the Bureau how the videos were made. He was given precise instructions: “We need to make this style of video and we’ve got to use al Qaeda’s footage,” he was told. “We need it to be 10 minutes long, and it needs to be in this file format, and we need to encode it in this manner.”
...
Lord Bell told the Sunday Times he was “proud” of Bell Pottinger’s work in Iraq. “We did a lot to help resolve the situation,” he said. “Not enough. We did not stop the mess which emerged, but it was part of the American propaganda machinery.”
Whether the material achieved its goals, no one would ever really know, said Wells. “I mean if you look at the situation now, it wouldn’t appear to have worked. But at the time, who knows, if it saved one life it [was] a good thing to do.”