Arab Message
The distribution of Mecca Cola in Israel was initiated by the company's director of operations in Israel Miqdad Idris.
"It is our right as Muslims to create an alternative to things that exist in the world," he said.
"Arabs are entitled to enjoy brands that were made especially for them," he was quoted by the Israeli paper as saying.
The new drink demonstrates a political message, the Mecca Cola company said.
"There was a political message behind the brand's marketing in the Jewish state," said Idris.
He stressed that part of the company's revenues will be distributed to the Palestinian people.
"10% of the profits will be distributed as donations to Palestinian children. It is intolerable that they should suffer, starve and miss school."
Mecca Cole was established in 2002 by Tawfiq Mathlouthi, a French citizen of Tunisian descent, as an Arab answer to America's coca cola.