Does your Pepsi lack pep? Is your Coke not the real thing? India's Hindu nationalist movement apparently has the answer: a new soft drink made from cow urine.
The bovine brew is in the final stages of development by the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS), India's biggest and oldest Hindu nationalist group, according to the man who makes it.
Om Prakash, the head of the department, said the drink – called "gau jal", or "cow water" – in Sanskrit was undergoing laboratory tests and would be launched "very soon, maybe by the end of this year".
"Don't worry, it won't smell like urine and will be tasty too," he told The Times from his headquarters in Hardwar, one of four holy cities on the River Ganges. "Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."
The drink is the latest attempt by the RSS – which was founded in 1925 and now claims eight million members – to cleanse India of foreign influence and promote its ideology of Hindutva, or Hindu-ness.
Hindus revere cows and slaughtering them is illegal in most of India. Cow dung is traditionally used as a fuel and disinfectant in villages, while cow urine and dung are often consumed in rituals to "purify" those on the bottom rungs of the Hindu caste system.
In 2001, the RSS and its offshoots – which include the opposition Bharatiya Janata Party – began promoting cow urine as a cure for ailments ranging from liver disease to obesity and even cancer.
The movement has often been accused of using more violent methods, such as killing 67 Christians in the eastern state of Orissa last year, and assaulting women in a pub in Mangalore last month. It also has a history of targeting foreign business in India, as in 1994, when it organised a nationwide boycott of multinational consumer goods, including Pepsi and Coca Cola.
The cola brands are popular in India, now one of their biggest markets, but have struggled in recent years to shake off allegations, which they deny, that they contain dangerous levels of pesticide.
Mr Prakash said his drink, by contrast, was made mainly of cow urine, mixed with a few medicinal and ayurvedic herbs. He said it would be "cheap", but declined to give further details about its price or ingredients until it was officially launched.
He insisted, however, that it would be able to compete with the American cola brands, even with their enormous advertising budgets. "We're going to give them good competition as our drink is good for mankind," he said. "We may also think of exporting it."
25:36 And the true servants of the Most Merciful are those who walk the earth with humility and when the ignorant address them, they respond with words of peace.
I smell some kind of hindu hatred here in this thread. My duty to warn U ppls, my dear brother and sisters, as a follower of the holy prophet U should not involve in any activity which may jeopardise ur chances for jannah. We are all creation of ALLAH, be it hindu or a muslim. And to add to ur information, muslims interests are best secured in hindu hands rather than ppls of the book's. We can further talk on this subject if anyone can afford.
And as a follower of the holy prophet, U should not shy away from animal's urine. He was well aware about the medicinal benefits of Camel's urine. And when camel's urine can have such effects, why cant cow's.
I m not debating in favour of cow's urine as such. Coz I dont subscribe to any such idea, be it camel's or cow's. But what irritates me that a learned modrator and honourable members start making things look as if all hindus are enjoying cow's as bed tea and evening milk. huh. Does RSS represents all hindus? does OBL represents all muslims? U guys seems to have cut from same cloths who say "ALL MUSLIMS ARE TERRORISTS". Grow up.
PS: this is not for brother ZAK, and brother north malasiyan, coz I know for sure they too doesnt subscribe to any such anti hindu sentiment. And not for any honourable subscriber to this thread who doesnt generalize.
Last edited by justahumane; 02-16-2009 at 09:58 AM.
You know, i thought people only reverted to such situations when the whole world around them's like caving in.
But to actually go out of your way to purchase the um drink. Eek.
I was laugh when I read this thread because I imagine if I go to supermarket and find a bottled urine. I think this is funny, no matter who's made this bottled urine. And this is not an anti hindu sentiment.
Oh Allah...what the heck has this world come to
DRINKING PEE?
This is so ridiculous
At least cow's urine is known to have medicinal properties and the cow is considered as sacred by Hindus. So this product will storm the market in India. But in India there is propagation of urine therapy also and here the urine is one's own. A former Prime Minister of India attributed his good health (he became PM at the age of 81 and he died healthy at 99) to urine therapy and he even wrote a book on urine therapy. An amusing incident was when he was widely mocked for his pet fancy, he quoted the Bible saying that therein it says, "Drink from thine own cistern." Of course Christian priests contested his claim that the Bible meant that we should drink our own urine! In Islam the Sahih Bukhari quotes Mohammad as advocating drinking camel's urine as a medicine in several verses.
"If you have two loaves of bread, sell one to buy hyacinths, for they will feed your soul." Mohammad
That is disgusting. Next we'll be selling cow pies, the type you find in a field, lol
I won't be surprised if that happens. Cow dung is not at all considered 'dirty' in any Indian village. In fact, they use cow dung in so many ways, even for daily polishing of the mud-floors of their homes. Some temples give a concoction which includes cow-dung/cow-urine as 'prasad' (prasad = sacrament that is given in temples to the devotees to be consumed). If this sounds crazy to you, let me assure you there are many other things Hindus do that you would find crazier but would be absolutely sane for its adherents. It’s all a case of one man's meat being another's poison.
"If you have two loaves of bread, sell one to buy hyacinths, for they will feed your soul." Mohammad
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