Mecca-Cola is a cola-flavoured carbonated beverage. The flagship product of the Mecca Cola World Company, it is marketed as an alternative to U.S. brands such as Coca-Cola and Pepsi-Cola to politically minded consumers. The product's name contains the traditional Latin-alphabet transliteration of مكة المكرمة (Makkah al-Mukarramah, or "Mecca"), the holiest city of Islam located in Saudi Arabia.
It was launched in France, in November 2002, by entrepreneur Tawfik Mathlouthi, as a means of aiding Palestinians by tapping into demand for alternative products in European countries. He had been inspired by a popular Iranian soft drink, Zam Zam Cola, which was already successful in Saudi Arabia and Bahrain, and in fact only decided to launch his own brand when he was unable to agree on terms for a distribution contract with Zam Zam. Mecca-Cola in turn inspired the creation of Qibla Cola.
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"This world is a blank price tag, and whatever value you put on it, is what its worth to you. I have made this world priceless and worthless, so therefore I have placed my value in the afterlife."
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Political beverage: Mecca-Cola (OP)
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